5 Best Books on Behavioral Economics Behavioral economics studies the effects of psychology, emotions, and cultures on the decisions of individuals and institutions. And by studying so, institutions can design their products to become more appealing to customers and thereby leading t more sales. Here, are some books from which you can learn behavioral economics. Number 1 Misbehaving: The Making of Behavioral Economics by Richard H. Thaler Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policymakers are both profound and entertaining. This book reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Number 2 Predictably Irrational by Dan Ariely From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely ex