5 Best Books on Branding Branding, by definition, is a marketing practice in which a company creates a name, symbol, or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived. Here, are a few books that will teach you how to brand your business. Number 1 The Brand Gap by Marty Neumeier This book describes all the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy. Number 2 Building a Story Brand by Donal
5 Best Books on Behavioral Economics Behavioral economics studies the effects of psychology, emotions, and cultures on the decisions of individuals and institutions. And by studying so, institutions can design their products to become more appealing to customers and thereby leading t more sales. Here, are some books from which you can learn behavioral economics. Number 1 Misbehaving: The Making of Behavioral Economics by Richard H. Thaler Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policymakers are both profound and entertaining. This book reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Number 2 Predictably Irrational by Dan Ariely From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely ex