5 Best Books on Branding

Branding, by definition, is a marketing practice in which a company creates a name, symbol, or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived. Here, are a few books that will teach you how to brand your business.

Number 1

The Brand Gap by Marty Neumeier

This book describes all the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy.

Number 2

Building a Story Brand by Donald Miller

Building a Story Brand teaches its readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media.

Number 3

Hello! My Name is Awesome by Alexandra Watkins

In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone--even noncreative types--can create memorable and effective brand names. No degree in linguistics required.

Number 4

The 22 Immutable Laws of Branding by Al Ries and Laura Ries

In The 22 Immutable Laws of Branding, marketing guru Al Ries, together with Laura Ries, has put together the authoritative work on brands and branding -- organized in a short, pithy book that can be read and digested in as brief a time as an airplane ride.

Number 5

What Great Brand Do? by Denise Lee Yohn

"What Great Brands Do" shows how companies as diverse as IBM, REI, Starbucks, Lululemon, and more have all used their exceptional brand platforms as management tools to fuel, align, and guide every task they undertake--and have achieved higher-than-average profit margins as a result.

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