5 Best Books on Branding Branding, by definition, is a marketing practice in which a company creates a name, symbol, or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived. Here, are a few books that will teach you how to brand your business. Number 1 The Brand Gap by Marty Neumeier This book describes all the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy. Number 2 Building a Story Brand by Donal